Abstract

We've seen a major shift in the landscape when it comes to how databases are selected for use with new application development. In short, UI developers (many of them writing in Javascript) are picking the database that is most expedient for them, without (from our backend view) much regard for data consistency and integrity. It’s easy to be disdainful of such choices. It’s a lot harder to figure out how to effectively communicate a message of the importance of database to application development. In this session, Steven offers some “therapy” to database developers to help them communicate and work with UI developers more effectively, as well more, ahem, standard therapy (dream therapy, shock therapy, game therapy, couples therapy) that will improve the way you write your code.

Speaker Bio

Steven Feuerstein has been obsessed with the Oracle PL/SQL language ever since it first made an appearance in SQL*Forms 3. O’Reily Media published his Oracle PL/SQL Best Practices in 1995 and ever since then Steven’s been writing about PL/SQL, training developers on PL/SQL, and writing a whole lot of PL/SQL himself. Steven has been developing software since 1980, spent five years with Oracle back in the "old days" (1987-1992), and was PL/SQL Evangelist for Quest Software (and then Dell) from January 2001 to February 2014 - at which point he returned joyfully to Oracle Corporation. He was one of the original Oracle ACE Directors and writes regularly for Oracle Magazine, which named him the PL/SQL Developer of the Year in both 2002 and 2006. He is also the first recipient of ODTUG's Lifetime Achievement Award (2009). He now leads a team of Developer Advocates, helping developers leverage Oracle Database to build applications.